our story

here's how it all started...

Hi, we are Jordan and Holly, the two founders behind Trash Planet. We met whilst on a Masters course in a tiny seaside village in Cornwall, England and dreamt up an idea to disrupt the fashion industry.

Tired of boring, bland sustainable brands and fast fashion companies run by billionaires promising to 'do right' by 2030, we put everything on the line to do it ourselves. Endless late nights working, researching and developing, whilst also completing a degree saw us scrap hundreds of shoe designs, brand names and logos.

We finally settled on Trash Planet and here's what happened next...

it's been a wild ride

Creating Trash Planet hasn't been easy. Once we got our name, we packed up our lives, packed our car and set out on a journey that was quite literally, all or nothing. It wasn't comfortable, it was 3AM on a cold, wet January morning and we were driving our 20 year old car, which we bought for £200 from a yard to the ferry port so we could get to France. We had packed everything we could fit into it - we couldn't even move, but that was it: we were doing it. We were going to drive over 2,400 kilometres through France, Spain and Portugal in two days.

Considering it was our first time driving abroad - and on the opposite side of the road - we don't think we did too badly. Dropping everything and moving to Portugal perfectly encapsulates our mission for Trash Planet; to be bold, adventurous and a little bit rebellious!

We dropped everything, packed our 20 year old car and set out to make one of the most sustainable sneakers on the planet.

do no harm

We didn't think it was right trying to build Trash Planet from behind a screen thousands of miles away. We also didn't want any shady investors trying to control the direction of our business to put profit over people, so we wrote up a business plan and got personal loans to make it happen. 87% of the world's footwear is made in Asia due to workers being seen as cheap labour, and as a result the industry is plagued with poor working conditions and areas that are heavily polluted.

We chose Portugal because it was close to home. We moved to Portugal so we could ensure ethical working conditions and meet every single supplier and person that made our dream a reality. We've been able to get down and dirty with every area of our footwear production so we could understand the whole process.

Whilst there are countless, faceless brands out there, we wanted to do it different.

Big corps call it radical transparency.

We just call it doing it properly.

our goals for the future

We set out to make one of the most sustainable sneakers on the planet without sacrificing on style or durability but it doesn't end there. We don't rest. There is no full stop. We are constantly pushing and innovating,

Behind the scenes, we are making progress on creating a 100% recycled sneaker. We have made it our mission to keep on developing and evolving our materials as well as our designs to keep on making some of the most sustainable and fashion-forward sneakers ever.

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