We just call it doing things how they should have always been done.
When this all began, our only focus was correcting the wrongs of an industry that never listened. Mistake after mistake, the same thing would happen again, and again, and again. Disasters that shook the planet weren't even enough. We wanted to meet at the intersection where we could combine our love for contemporary streetwear with sustainability. The sustainable shoes out there just didn't suit our style.
For a year, we scoured through every single paper we could find online, every book in the library of the university and every fashion report that we could get our hands on to get to grips with the latest innovations and to understand what materials were truly the most sustainable.
We decided to set out on a mission to make a sneaker from as many recycled materials as possible, without sacrificing style. We have reached 75% with our Franco style, which you can order here. We will continue to develop our range and we will continue to re-invest into sustainability and sustainable material developments when we can.